Michelle is a highly experienced travel industry consultant with over 30 years of expertise spanning tour operating and travel technology.
She spent 15 years in tour operating, leading and coaching sales teams and successfully delivering key projects, including the implementation of new reservations platforms and telephony systems.
She has since spent a further 15 years working with travel technology providers, leading complex client implementations of reservations systems and CRM platforms.
With a strong track record of delivering business-critical projects, Michelle specialises in system implementations, data and booking migrations, business analysis, process improvement, and business integration.
Michelle brings in-depth knowledge of tour operations, reservations platforms, CRM systems, GDS environments, and XML integrations. She works closely with clients to understand business needs, align stakeholders, and ensure solutions are delivered effectively across both B2B and B2C environments.
Michelle is known for a pragmatic, hands-on approach that combines industry expertise with a strong focus on collaboration and delivery. She supports organisations through change, helping them implement the right systems and processes to improve performance and deliver long-term value.
