Thomas Cook is one of the most well known and prestigious travel companies in the world and one of the first UK travel companies to launch a fully bookable website.

Throughout the years, thomascook.com has developed and evolved to meet its customer’s requirements and the demands of this fast changing market. In 2007, Thomas Cook decided that it needed to re-evaluate its e-commerce strategy and technology platform to support its plans for future growth.

Travology was engaged to help with defining the business and technical requirements and finding the most suitable technical solution to meet the needs for the future of one of the most visited travel websites in the world.

Working closely with senior Directors, business and technical staff and key suppliers, Travology helped define the strategy and started looking for suitable solutions.

Throughout the supplier selection stage, Travology’s in-depth knowledge of travel technology suppliers enabled Thomas Cook to quickly identify potential suppliers and engage in evaluating their solutions and how they would all fit together. The selection of a suitable systems integrator was also a key part to this project.

In March 2007, 4 key systems suppliers were recommended to provide an enterprise e-commerce solution fit to meet the requirements of Thomas Cook. Alongside this, a systems integrator partner was selected and the project to roll out the solution began.

Andy Tidy, Thomas Cook e-commerce Project Director said "we had been looking for some time at potential solutions. Using Travology’s in-depth knowledge to fully understand our requirements and help recommend a suitable approach and solutions meant that we could meet our very aggressive timeframes. Travology’s knowledge of both the business and technology enabled us to select the best partners to meet our requirements for today and in the future much quicker than following the usual painful drawn out selection process"

The success of this project has been phenomenal with Website conversions increasing by more than 300%. Click here to see what the press say

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