Dynamic packaging is driving the wind of change through the travel sector. 

So what is dynamic packaging all about ?

How do you find the right travel technology to enable the selling of dynamic packages ? 

Travology has been at the forefront of the dynamic packaging market helping travel companies to find the right technology and systems to be able to compete in this new dynamic market. 

There is far more to dynamic packaging than just choosing the right software. You will need to consider the legalities of selling travel components in such a way; be able to source the right products at competitive prices and deal with any operational issues that may arise from selling dynamic packages as opposed to traditional tour operator packages. 

In the traditional package world, once a package was sold it was the responsibility of the Tour Operator to deal with any operational issues, such as overbookings, cancelled/unavailable facilities etc. If you start dynamically packaging, you will need to consider what you will do if the low cost airline that you have used as part of your dynamic package changes the flight time or even worse cancels the flight. You will then be left with the accommodation and the responsibility of finding your customer an alternative flight. 

The right technology is critical to be able to package and sell products in this new dynamic way. You may well have your own flight or bed stock, but you will probably want to source additional stock from scheduled airlines, low costs airlines and charter airlines as well as get bed stock direct from hotels or bedbank suppliers. There are then the ancillary products such as transfers, car hire, airport parking, excursions and tours all of which can form part of the dynamic package. If you can’t sell these items then the customer is likely to buy them from someone else. 

There are numerous travel technology companies in the market place that will tell you that they have the answer to all of your problems and can provide you with dynamic packaging systems today, but do they really understand the market and the potential pitfalls, which can be extremely costly. 

If you want to get into the dynamic packaging market, contact us and we will give you independent advice based on our extensive knowledge and experience to ensure that you get it right first time.

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